Send any supplier a pricing request they can answer in the browser, import whole portfolios from a spreadsheet, and keep a separate margin and freight cost for every market you serve.
A distributor's pricing problem is never one brand — it's all of them at once. Alculator holds every supplier's line in a single portfolio, applies your margins and your freight in every market, and keeps the math live as terms change.
The request-pricing loop, on the Trade plan, is the fastest path from "we should carry them" to a priced line in your book.
One click creates a unique /r/ link carrying your distributorship's name. Send it by email, text, or however you already talk to that supplier — there's nothing for them to install.
The link opens a branded form in their browser. The supplier types in SKUs and FOB prices and submits. It's free for them, and there's no sign-up standing between you and their numbers.
Every request shows its state at a glance — Pending, Viewed, or New when pricing comes back. You know who has opened your request before you spend a call chasing it.
One click imports their line into your portfolio, priced with your distributor margins and your freight — not whatever they assumed. The supplier keeps a free copy of everything they entered.
Freight to one market isn't freight to another, and the margin you run in a control state has nothing to do with the one you run at home. Alculator gives every brand as many markets as you need, and each market keeps its own distributor margin, freight, and labels.
Need an exception inside a market? Per-SKU overrides let a single item carry its own margin without disturbing the brand defaults — useful for loss leaders, allocations, and everything in between.
How distributor margins work →Your pricing already lives somewhere — usually a spreadsheet with years of history. Portfolio import, on Pro and Trade, takes an .xlsx or .csv file and turns it into brands and SKUs in one pass.
Before anything is created you get a preview grouped by brand: tick the brands you want, skip the ones you don't, and the importer checks your plan limits up front so nothing fails halfway through.
Included with Pro →A book with beer, wine, and spirits in it is really three businesses wearing one coat. Category analytics, on the Trade plan, groups margin and gross profit by category so you can see each of them on its own terms.
Sort a category, spot the lines running under your target margin, and fix them — or take the view into a supplier conversation with the numbers already assembled.
What Trade includes →No. Your request link opens a short branded form in the browser. The supplier enters SKUs and FOB prices and submits — no account, no card, nothing to install. They keep a free copy of the pricing they entered.
Portfolio import accepts .xlsx and .csv files on Pro and Trade. You get a preview grouped by brand before anything is created, you choose which brands to include, and the importer checks your plan limits up front.
Every brand can carry multiple markets, and each market keeps its own distributor margin, freight, and labels. Change one market's freight and the others don't move. Free includes one market, Starter three, and Pro and Trade are unlimited.
Everything in Pro — unlimited brands, SKUs, markets, and share links, all four export formats, portfolio import — plus the request-pricing loop, importing pricing straight from supplier responses, category analytics, and 10 team seats instead of 3. Trade is $299/mo, or $2,990/yr with two months free.
Yes. The free calculator models up to 8 SKUs with no account at all, and the free plan gives you one brand with 5 SKUs, one market, CSV export, and a live share link — free forever.
Bring your portfolio over on Trade, or model a single line in the free calculator first.
Free tier forever · no card required