What shipped, in order. Product changes, pricing changes and corrections to published numbers all appear here; nothing is back-dated.
- Trust pages, real screenshots, benchmarks, 30-day refundNew About, Methodology (every formula, engine-pinned worked example), Security & data (including what we do not have) and this changelog; the home and persona pages now show the actual product instead of mockups, with a sample sell sheet exported by the editor; a 30-day money-back guarantee on the first charge of any paid plan (Terms); the 2026 margin benchmarks as a dated, sourced page; a PTD → PTR → PTC worked example for a case and a keg; per-page link previews and a proper favicon set; the footer now links Tools, Company and the two single-line calculators.
- Contact page, mobile fixes, honest claimsNew /contact with defined support response times; the homepage and menu now work on a 375px phone; plan cards no longer carry a popularity badge (we have not earned one yet); Free is described as CSV-only; the Enterprise button reaches a person. Excise tiers, the playbook’s per-can excise figure, the guide’s FOB-to-shelf multiplier and the hemp deadline (now December 11, 2026) were corrected with sources.
- Cookie consentAnalytics cookies now wait for a yes in the EEA, UK and Switzerland (Google Consent Mode v2) and are off everywhere for advertising; an Accept / Decline banner with equal prominence; a “Cookie settings” control in every footer, the app sidebar and the sign-in, share and request pages; declining deletes the analytics cookies. The privacy policy sections on analytics and cookies were rewritten to match. Tables in articles now scroll on phones instead of widening the page.
- Checkout live, double opt-in for the guide listSelf-serve checkout for Starter, Pro and Trade (monthly and annual) is live through Stripe, with plan switching and cancellation in the billing portal. Guide-download sign-ups now require email confirmation before joining the list.
- Security and accessibility passStored-data escaping across supplier and teammate fields, dependency upgrades with integrity hashes, keyboard-operable menus and dialogs, announced save states, and rewritten Terms and Privacy that describe what the product actually does.
- Brand editor data-loss fixesMarket edits, forward/reverse mode and version restores now save exactly what the screen shows; outages show a retry state instead of an empty account.
- Knowledge BaseThirty step-by-step product tutorials at /knowledge-base, including a single page for every plan limit.
- New marketing siteRedesigned home, pricing, features and persona pages with engine-verified example numbers.
- Plans repriced; annual billing; Enterprise; portfolio importStarter $29, Pro $99, Trade $299 per month, annual at ten times monthly; Enterprise by conversation; multi-brand import from spreadsheets on Pro and above.
- TeamsWorkspace seats (Pro 3, Trade 10) with invitations and revocation.
- One pricing engine; Google sign-in; dunningEvery surface now runs the same tested engine; sign in with Google; a failed payment no longer downgrades a plan immediately.
- Share pages, request links, benchmarksRead-only share pages and distributor request links with notifications; the 2026 margin benchmarks table; canonical URLs for every page.
- LaunchFree three-tier calculator, cloud-saved brands, CSV export and the Learn library.
Corrections to anything published here: tell us, and the fix will be logged above.