Features
The only pricing tool built for three-tier distribution.
Spreadsheets don't understand FOB structures, depletion allowances, or distributor margins. Alculator does. Every feature is designed for how beverage pricing actually works.
Features
Spreadsheets don't understand FOB structures, depletion allowances, or distributor margins. Alculator does. Every feature is designed for how beverage pricing actually works.
See the features most relevant to how you work.
Set FOB pricing, model margins at every tier, and share professional pricing sheets with distributors.
See features →Manage multi-market portfolios, request pricing from suppliers, and import SKU data at scale.
See features →Reverse-price from shelf to FOB, benchmark margins, and plan category assortment.
See features →Core Calculator
Enter an FOB price and instantly see distributor sell-in, retail shelf price, GP per case, and margin percentages at every tier. Or flip to Reverse mode: set your target shelf price and Alculator calculates the FOB you need to hit it.
Portfolio Management
Manage pricing across your full portfolio with market tagging, at-a-glance analytics, and instant market switching. Tag by geography, retailer, or account.
Cloud Sync
Every change saves automatically. Open Alculator on your laptop at the office, your tablet in the warehouse, or your phone at a trade show — your data is always there.
From exports to templates, every detail is built for beverage pricing workflows.
CSV for quick data sharing, Excel for formatted workbooks, Google Sheets for cloud collaboration, and branded PDF pricing sheets. Export a single market or batch your full portfolio.
Pre-built templates with industry-standard margin structures and pack formats for Beer, Wine, Spirits, Hemp, Soda & Energy, and a blank template to build from scratch.
Choose Supplier, Distributor, or Retailer as your user type. The same pricing data, optimized for your perspective with the columns and calculations most relevant to how you work.
FOB structures, distributor margin modeling, depletion allowances, post-offs, and retailer shelf pricing. Not a generic spreadsheet with formulas taped on. Works for alcohol, hemp/CBD, and non-alc.
Scenario modeling, version history, and shareable pricing links — built for teams that need more than a calculator.
Adjust margins, FOB, or pack formats and compare how changes affect your numbers side by side. See the delta in shelf price, GP per case, and margin percentages before touching your live data.
Save named versions before distributor meetings, seasonal adjustments, or market changes. Roll back to any previous version with one click. Free: 3 versions. Starter: 10. Pro: unlimited.
Generate a read-only link to your pricing that anyone can view in their browser. Your live data stays private — shared links use an embedded snapshot. Track view counts and revoke access anytime.
Quick Start
Pre-configured templates with industry-standard margin structures, pack formats, and sample SKUs for your category.
Purpose-built features for distributors managing supplier pricing and multi-market portfolios.
Send a unique link to any supplier. They fill out their pricing and it imports directly into your portfolio.
Bulk-import SKU pricing from spreadsheets. Auto-map columns, preview data, and create SKUs instantly.
Filter and sort brands by type. See margin analytics broken down by beer, wine, spirits, and more.
Available on the Trade plan — $79/mo
Who It's For
Whether you're setting prices, negotiating margins, or managing a portfolio, Alculator speaks your language.
Open the calculator and try it yourself. Free, instant, no signup required.