Name your target shelf price and Alculator solves the three-tier math in reverse: the FOB it takes, the margin at every step, and whether the deal on the table actually gets you there.
Buyers don't start with a supplier's FOB — they start with what the set can bear. A spreadsheet makes you chase that number by trial and error. Alculator solves for it directly: name the shelf price, and every upstream number falls out.
Your customer never sees an FOB. They see $12.99 on a tag and decide in two seconds. REV mode starts from that decision: set the shelf price the set demands, set your margin and the distributor's, and the engine works backwards to the case cost that makes it all true.
At a 28.0% retail margin and a 32.5% distributor margin, a $12.99 target works back to a $37.88 FOB. If a supplier's case comes in above that, you know before the meeting — not after the first order lands.
How reverse pricing works →Alculator prices half, quarter, and sixth barrels as first-class formats. The same three-tier margin math runs on the keg's real cost and size — and the per-pour breakdown shows what each 16-oz pour costs you and returns, which is the number a buyer actually negotiates on.
For bars, restaurants, and bottle shops with taps, that per-pour view is the number that matters: what each glass costs you against what it sells for, keg by keg, format by format.
On-premise vs. off-premise pricing →A distributor proposes moving a case from $28.00 to $30.00. What does that actually do to your shelf? Compare puts the two scenarios side by side: at the same 32.5% / 28.0% margins, distributor gross profit moves from $13.48 to $14.44 and the shelf price moves from $9.60 to $10.29 — every delta on one screen.
The .99 / .49 rounding toggle keeps the output honest to how your set is actually priced. Snap to the endings your tags use, or turn it off to see the exact number underneath. Compare is included on Starter and above.
See what each plan includes →The math takes seconds. Knowing it before the meeting is the whole point.
Enter the price the set demands — $9.99, $12.99, whatever moves in your store. Toggle .99 or .49 rounding to match your price book.
The engine works backwards through your margin and the distributor's to the FOB that supports it — with freight, excise, and depletion split out of the landed cost, not buried in it.
Walk into the buying conversation knowing exactly what a case has to cost for the item to work. If the proposal doesn't get there, you'll know by how much.
Yes. That's REV mode. Enter your target shelf price — say $12.99 — along with your retail margin and the distributor's margin, and the engine solves for the required FOB. At 28.0% retail and 32.5% distributor margins, $12.99 works back to a $37.88 FOB per case.
Yes. Alculator prices half, quarter, and sixth barrels alongside standard packaged formats. Each keg gets the full three-tier margin math on its real cost and size, plus a per-pour breakdown so you can see what every 16-oz pour returns.
It snaps calculated shelf prices to .99 or .49 endings — the price points most retail sets actually use. Turn it off any time to see the exact unrounded number, and flip it back on before you print tags.
The anonymous calculator is free — model up to 8 SKUs with no account and no card. A free account adds cloud saving with one brand, 5 SKUs, one market, CSV export, one share link, and 3 pricing versions. Paid plans start at $29/month.
Enter their FOB and your margins, and the calculator shows every number in the chain — distributor gross profit, your margin dollars, and the resulting shelf price. On Starter and above, compare their proposal side by side against your current pricing and see exactly what moves.
Set a target shelf price in the free calculator and see the FOB it takes to get there — margins, rounding, and all.
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