Alculator models your full three-tier pricing in real time — from FOB to distributor to retail shelf price — so you walk into every meeting with the exact numbers.
Free forever · No credit card · Works in your browser
Every brand meeting, every distributor review, every shelf-set decision starts with the same question: “What does the math say?” And every time, someone opens a spreadsheet that was never built for three-tier pricing. The margin formulas are wrong. The pack formats are off. Nobody is confident in the numbers.
Alculator replaces that entire workflow.
Enter SKUs, set margins, and see every number from FOB to shelf price update in real time.
Add products with container size, pack format, and FOB pricing. Start from a template or build from scratch.
Set global distributor and retailer margins, or override per SKU for custom deals and market structures.
Download to CSV, Excel, or PDF. Generate a shareable link for partners — no login required on their end.
Start from FOB and calculate forward to shelf price. Or set a target retail and reverse-engineer the FOB you need. Both modes, real time.
Learn more →Manage pricing for your entire portfolio with market tagging, market switching, and portfolio-level analytics. Starter: 3 markets. Pro: unlimited.
Learn more →Export to CSV, Excel, Google Sheets, or branded PDF. Share a read-only pricing link — no login required on their end.
Learn more →Whether you're setting prices, negotiating margins, or managing a portfolio — Alculator speaks your language.
“You need to know what your FOB means at shelf before you sit down with a distributor.”
Model your full SKU lineup, set competitive shelf targets, and export clean pricing sheets for partner meetings.
Start as a Supplier →“You need to evaluate a new brand's pricing fast and know your margin works before you commit.”
Calculate sell-in pricing, model GP per case across a full brand portfolio, and share breakdowns with retail accounts.
Start as a Distributor →“You need to understand exactly where your shelf price comes from and make sure your margins hold.”
Reverse-engineer pricing from a target shelf price, evaluate vendor proposals, and plan your category assortment with confidence.
Start as a Retailer →On the Trade plan, distributors collect supplier pricing with request links. Here's the whole loop — exactly as it works.
Create a request link in your dashboard and send it to any supplier — email, text, wherever you already talk.
Your supplier gets a form addressed from your company: brand, SKUs, and FOB by the case. Two minutes, no account required — and you see the status change as it happens.
Accept the submission and every SKU imports into your portfolio, priced at your margins. The supplier keeps a free copy of their own model — both sides stay in sync.
For less than the cost of a case of seltzer per month, get unlimited markets and professional exports.
For your first pricing model
For suppliers building a portfolio
For supplier teams at scale
For distributors & importers
Free to start. No credit card. Upgrade when you need more markets, more SKUs, or professional exports.