Calculator
Prices that end the way shelf tags do.
The .99 toggle snaps every retail price on screen to a .99 or .49 ending — and touches nothing else. Here is exactly what it rounds, what it never rounds, and why your exports stay exact.
The .99 toggle snaps every retail price on screen to a .99 or .49 ending — and touches nothing else. Here is exactly what it rounds, what it never rounds, and why your exports stay exact.
Every price the calculator produces is exact to the penny — and almost no real shelf tag is. The .99 toggle in the calculator toolbar closes that gap: one click, and every retail price on screen snaps to a .99 or .49 ending while the model underneath keeps running on the exact numbers.
In the toolbar above the SKU table, click the button labeled .99: Off. It flips to .99: On and the retail pack and single-unit prices snap to the nearest .99 or .49 ending on screen. Your FOB, landed cost, distributor sell-in, GP, and margins as entered never change — and exports always carry the exact unrounded values, whatever the toggle says.
Open the calculator and look at the toolbar above the SKU table — the strip that also holds the export buttons, Templates, Save Brand, and + Add SKU. In that cluster sits a small button labeled .99: Off. Hover it and the tooltip spells out its job: round retail prices to .99/.49 shelf price points.
Click it once and it reads .99: On, turns teal, and its indicator dot lights up; click again and it's off. Those are the only two states — there is nothing to configure. The calculator remembers your choice in the browser, so if you leave it on today it's still on tomorrow on the same device. For a map of everything else in the toolbar, see The Calculator, Panel by Panel.
Exactly two things respond to the toggle: the retail price per pack and the retail price per single unit — the consumer-facing numbers at the right end of each row. The rule the calculator applies is one line of arithmetic: snap the price to the nearest half dollar, then subtract a penny. Every result therefore ends in .49 or .99, whichever is closer to the exact figure.
| Exact shelf price | Displayed with .99 on |
|---|---|
| $9.60 — FOB $28.00 at 32.5% / 28.0% margins | $9.49 |
| $10.29 — FOB $30.00, same margins | $10.49 |
"Nearest" cuts both ways: a price just above a half-dollar mark snaps down, one just below snaps up, and the move is never more than about a quarter in either direction. Keg rows follow the same rule — their single-unit column shows retail per pour, and that per-pour figure snaps to a .49/.99 ending too (see Pricing Kegs).
Everything upstream of the shelf. With the toggle on or off, these are always computed from — and displayed as — the exact values:
Rounding is a display layer applied at the last moment, and it never feeds back into the model. The shelf column can read $9.49 while every GP figure on the row was computed from the true $9.60 — the toggle never manufactures margin, and never hides any. The same logic protects REV mode: the target shelf price you type is used exactly as entered, so a $12.99 target solves to its required FOB of $37.88 whether the toggle is on or off.
Shoppers read prices left to right and anchor on thresholds — $9.99 registers as "nine-something" while $10.00 reads as ten, a gap in perception far larger than the penny. Beverage shelves price to those anchors, which is why real-world tags cluster at .49 and .99 endings; the psychology and the threshold effects are covered in Price Elasticity.
Practically, the toggle is a presentation lens. A modeled shelf price of $9.60 reads like a spreadsheet; $9.49 reads like a shelf tag. Flip it on when you want to see — or show a distributor — where each SKU would actually land at retail, and whether the snap works for you or against you.
The toggle only ever changes the screen. The CSV, Excel, and Google Sheets exports write the exact unrounded retail prices to the penny, no matter what state the button is in — and the same goes for saved brands and recorded analytics. There is no need to switch rounding off before exporting a list-price sheet; as far as the file is concerned, it was never on.
If you want the .99/.49 figures in a sell sheet or deck, read them off screen with the toggle on and place them deliberately — that keeps your exported list prices as the single exact source of truth. What lands in each export format is covered in Exporting, and which formats come with which plan is on the pricing page.
Open the calculator, enter an FOB, and click the .99 button — every retail price snaps into shelf-ready endings.
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