Filling out a pricing request — no account needed.

If a distributor asked for your pricing through Alculator, you received a link that opens a short public form. It carries the distributor's name, asks for one brand and its SKUs, and takes about two minutes. No account, no password, no card — and when you're done, you can keep a working copy of your own numbers for free.

What this link is

The page the link opens is not a generic form. It was generated by a specific distributor from their Alculator account, and it says so at the top: the headline reads "[Distributor name] requests your pricing", and the subhead confirms that what you enter will be securely shared with that distributor — and only them. If the name at the top isn't a distributor you're talking to, stop and check before typing anything.

Request links are how distributors on Alculator collect supplier pricing without the email-a-spreadsheet dance. The distributor's side of the feature — generating links and importing what comes back — is covered in Requesting Pricing from Suppliers; this page is the supplier's side.

The three cards you fill out

The form is three cards, top to bottom:

• Your Information — your company name and email. Both are required; the email is used to confirm your submission, nothing else. As the form itself puts it: no spam, ever.
• Brand Details — the brand name and a brand type picked from a dropdown: Beer, Wine, Spirits, Hemp / Non-Alc, Soda / Energy, or Custom. Choosing Custom reveals a free-text field so you can name your own category.
• SKU Pricing — a table with one row per SKU and four fields per row: SKU Name, Size (like 12 oz or 750 ml), Pack Format (a dropdown of case formats such as 6×4, 4×6, or 24×1), and FOB / Case — your per-case price at the dock. The table starts with three empty rows; the + Add SKU button adds more, and the × at the end of a row removes it.

Size is free text, and common variants normalize automatically — "750ml" and "750 ml" land the same way. If FOB is a fuzzy term for you, FOB Pricing Explained covers it, and Case Formats decodes the pack notation.

Submitting — free, no account

Click Submit Pricing at the bottom. Four things must be in place, and the form tells you plainly if one is missing: a company name, a valid email, a brand name, and at least one SKU row with a name. Rows you left blank are simply ignored — you don't have to delete them.

That's the whole transaction. There is no sign-up wall before, during, or after; submitting costs nothing and creates no obligation. On success you'll see a Pricing Submitted confirmation telling you the distributor will find your pricing in their Alculator dashboard.

What the distributor sees

Before you submit, the distributor's Pricing Requests panel shows your request as Pending — or Viewed once you've opened the link, which is worth knowing: they can see that you looked. The moment you submit, the request flips to New and shows your brand name and category.

From there, one click on Accept imports your brand and every SKU you entered into their portfolio as a working pricing model — your names, sizes, pack formats, and FOBs, ready for them to layer their margins onto. No retyping on their end, no transcription errors between what you sent and what they price from.

Keeping a free copy

The confirmation screen offers one more thing: Create a Free Account. Take it and the brand and SKUs you just typed come with you — the form keeps a local copy of your submission, and the first time you land on your new dashboard it imports automatically as your own brand, exactly the way anonymous calculator work migrates on sign-up.

One honest caveat: the copy is seeded only if you don't already have unsaved work sitting in the free calculator on that browser — Alculator never overwrites existing local work. Details of the sign-up flow are in Creating an Account, and what a saved brand can do — live pricing, sharing, exports — is in Saving Brands to the Cloud.

Why this beats a spreadsheet

The old way is emailing an Excel file: your columns don't match their columns, versions fork, and somebody retypes everything into whatever tool actually calculates the price. The request link replaces that with structured fields that flow straight into the distributor's pricing model — the same size and pack conventions on both ends, no attachment archaeology.

You get something out of it too. The form asks only for what pricing math actually needs, takes two minutes, and hands you a free, working model of your own portfolio if you want one — which puts you in a better seat for the margin conversation that follows. If that conversation is coming, Supplier Pricing Strategy and Distributor Margins are the homework.