Getting Started
Free, Starter, Pro or Trade: which plan fits.
What each plan is actually for, who it fits, and how to change your mind later. No comparison-table decoding required — and no numbers here that could go stale.
What each plan is actually for, who it fits, and how to change your mind later. No comparison-table decoding required — and no numbers here that could go stale.
Alculator has four self-serve plans — Free, Starter, Pro, and Trade — plus an Enterprise tier for organizations that need a conversation instead of a checkout button. This guide matches each plan to a situation, not a spec sheet. For the current limits and prices, the pricing page is always the source of truth.
Pricing one brand you own? Free. Running that brand across a few markets and comparing scenarios? Starter. Scaling without ceilings — every export format, unlimited sharing, a team? Pro. A distributor collecting pricing from suppliers and analyzing a portfolio by category? Trade. The current numbers behind each tier are in Every Plan Limit in One Place.
Every plan — including Free — runs the same engine: the full three-tier calculator, forward and reverse pricing, and cloud sync across devices. Paying doesn't unlock better math; it unlocks more room and more workflow. Each tier contains everything below it, so upgrading only ever adds.
Limits are enforced inside the app, not by surprise. When you reach one, Alculator shows a comparison of your current plan against the higher tiers so you can see exactly which one unlocks what you were doing — and you lose nothing you've already built. That means the honest way to choose a plan is to start low and let your own usage tell you when to move.
Free exists so you can evaluate Alculator with real work, not a demo. Before you even sign up, the anonymous calculator lets you build a model with up to 8 SKUs — the Quick Start walks that path in about a minute. Creating a free account then turns that work into a saved brand in your cloud workspace.
The plan is scoped to keeping a real brand alive: a modest SKU list, a short version history, CSV export, and a read-only share link so you can actually put your pricing in front of someone. No card, no trial clock. If Alculator only ever needs to hold your one brand, Free is not a teaser — it's the plan.
Starter fits a working brand owner — someone whose pricing is a living document, not a one-time exercise. The headline change is room: multiple markets, so the same brand can carry different margins and terms in each state you sell into, with a longer SKU list in each.
Starter also unlocks the workflow of iterating on price: side-by-side scenario comparison for testing "what if the FOB moves" questions, deeper version history for tracking how your pricing evolved, and portfolio analytics on your dashboard. Exports stay CSV at this tier — the full format lineup arrives one step up, as covered in Exporting.
Pro is where the ceilings come off. Markets, SKUs, pricing versions, and share links are all unlimited, so the question stops being "do I have room?" and becomes purely "is the price right?"
If you're a supplier managing several brands across many markets — or the first hire who inherited that spreadsheet — Pro is the plan built for you.
Trade includes everything in Pro and adds the workflows that only make sense on the distributor side of the table, where the portfolio is other people's brands:
Above Trade sits Enterprise, which is a conversation rather than a checkout: unlimited team seats, custom onboarding and data migration, dedicated support, and invoiced billing for large distributors and multi-entity suppliers. There's no self-serve button — the contact route is on the pricing page, below the plan cards.
Upgrading happens on the pricing page: pick monthly or annual billing with the toggle at the top, then click the button on the plan you want. If you're not signed in yet, you'll create an account first and the plan you picked carries through. Checkout and billing are handled entirely by Stripe — your card details never touch Alculator's servers — and you come back to the site with the new plan active. Hitting a limit inside the app offers the same choice in place, with a link back to the pricing page to compare everything.
Nothing is one-way. You can upgrade, downgrade, or cancel from your account settings at any time; on a downgrade you keep your current plan's access through the end of the billing period, and your data is always yours. So when in doubt, pick the lower plan — the app will tell you, politely and specifically, when you've outgrown it.
Start free, put real numbers in it, and upgrade the day a limit actually gets in your way.
See Current Pricing →