Account & Billing
Every plan limit in one place.
The canonical reference for what each Alculator plan costs and includes — brands, SKUs, markets, share links, versions, team seats, and exports. When a number changes, it changes here.
The canonical reference for what each Alculator plan costs and includes — brands, SKUs, markets, share links, versions, team seats, and exports. When a number changes, it changes here.
This page exists so the numbers live in one place. Every other Knowledge Base article describes how a feature works and links here when a plan limit is involved — so when a limit or a price changes, it changes on this page and nowhere else. Bookmark it; it is the answer to every "how many do I get?" question in the product.
Free is $0 and holds 1 brand, 1 market, and 5 SKUs per market. Starter ($29/mo) raises that to 3 brands, 3 markets, and 25 SKUs per market. Pro ($99/mo) removes the caps entirely and adds Excel, Sheets, and PDF export plus 3 team seats. Trade ($299/mo) adds request-pricing links, CSV/Excel import, category analytics, and 10 seats. Annual billing is two months free on every paid plan.
Alculator has five plans: Free, Starter, Pro, Trade, and Enterprise. The first four are self-serve on the pricing page; Enterprise is a contact-us conversation for teams that outgrow Trade. The tables below mirror the limits the app itself enforces, grouped by resource family. Where you see ∞, the plan is genuinely unlimited — there is no hidden fair-use number behind it.
If you want help choosing rather than raw numbers, Which Plan Do I Need? walks through it by role.
| Plan | Monthly | Annual | Annual saving |
|---|---|---|---|
| Free | $0 | $0 | — |
| Starter | $29/mo | $290/yr | Two months free (vs. $348) |
| Pro | $99/mo | $990/yr | Two months free (vs. $1,188) |
| Trade | $299/mo | $2,990/yr | Two months free (vs. $3,588) |
| Enterprise | Contact us — custom pricing for large teams | ||
Annual billing is exactly ten monthly payments for twelve months of service — the toggle on the pricing page shows the equivalent per-month rate. How checkout, invoices, and plan changes work is covered in Billing & Subscriptions.
These three limits define how much you can build. Note that the market limit is workspace-wide — it counts every market across all of your brands, not markets per brand — and the SKU limit applies per market, so a Starter workspace can hold up to 25 SKUs in each of its 3 markets.
| Resource | Free | Starter | Pro | Trade | Enterprise |
|---|---|---|---|---|---|
| Brands | 1 | 3 | ∞ | ∞ | ∞ |
| Markets (workspace-wide) | 1 | 3 | ∞ | ∞ | ∞ |
| SKUs (per market) | 5 | 25 | ∞ | ∞ | ∞ |
What brands and markets actually are — and how they relate — lives in Managing Brands and Markets.
| Resource | Free | Starter | Pro | Trade | Enterprise |
|---|---|---|---|---|---|
| Share links | 1 | 1 | ∞ | ∞ | ∞ |
| Version history | 3 | 10 | ∞ | ∞ | ∞ |
| Team seats | 1 | 1 | 3 | 10 | ∞ |
A few clarifications. Share links are read-only snapshots of a whole brand that you send to partners; the limit counts active links. Version history is the number of published versions you can look back through — publishing past the limit rolls the oldest one off, as explained in Publishing and Comparing Versions. Team seats include you: a Pro workspace is you plus two invited teammates. Invites and roles are covered in Teams.
Every account can export CSV, including Free. The remaining formats and the bigger workflow features switch on by plan:
| Feature | Free | Starter | Pro | Trade | Enterprise |
|---|---|---|---|---|---|
| CSV export | ✓ | ✓ | ✓ | ✓ | ✓ |
| Excel, Sheets & PDF export | — | — | ✓ | ✓ | ✓ |
| Compare scenarios | — | ✓ | ✓ | ✓ | ✓ |
| Portfolio analytics | — | ✓ | ✓ | ✓ | ✓ |
| Portfolio import (multi-brand) | — | — | ✓ | ✓ | ✓ |
| Priority support | — | — | ✓ | ✓ | ✓ |
| Request pricing links | — | — | — | ✓ | ✓ |
| Import from CSV/Excel (per brand) | — | — | — | ✓ | ✓ |
| Category analytics | — | — | — | ✓ | ✓ |
In words: exporting starts with CSV everywhere and adds Excel, Google Sheets, and branded PDF on Pro. Compare and portfolio analytics arrive with Starter. Portfolio import — bringing multiple brands in from one spreadsheet — is Pro and up. Trade adds the distributor toolkit: request pricing links, single-brand import from CSV or Excel files, and category analytics (GP by Category and Brand Mix on the Analytics page — Starter and Pro see a blurred preview of these charts).
One number lives outside the plan table: the free calculator works with no account at all, up to 8 SKUs. At the 8th SKU it asks you to create a free account, and everything you entered migrates into your new workspace automatically — the walkthrough is in Quick Start. Note the ordering quirk: anonymous allows 8 SKUs while the Free plan allows 5 per market, because the anonymous cap is a signup gate rather than a plan limit.
Limits in Alculator are guardrails, not tripwires. When an action would cross one — a 6th SKU on Free, a 4th market on Starter, a second share link — the app shows a plan comparison modal: your current plan alongside the higher ones, with the plan that lifts this specific limit highlighted. You can start checkout from the modal or dismiss it and keep working with what you have. Nothing you already built is touched.
The same principle applies in reverse. Downgrading never deletes anything. If you drop from Pro to Starter with ten brands, all ten stay stored and readable; you just can't add an 11th (or a 4th market, or a 26th SKU in a market) until you're back under the Starter ceiling or upgrade again. Plan changes themselves — upgrading, downgrading, and switching between monthly and annual — are handled from your account page, covered in Billing & Subscriptions and Account Settings.
Compare the plans side by side and check out — annual billing is two months free.
See Pricing →